business owner commission on any sales, or simply offer the favor in reverse. This can work exceptionally well for almost any type of business, and is especially good when you are friends with other businesspeople who have customers who fall into your target market. Hints and Tips: 1. Ensure that the other businesses's customers are a. fit with yours. 2. Make sure the company is reliable and has a good reputation. 3- Have a great headline and use selling words. 4. Think of an offer that combines both businesses. 5. Include a call to action. 6. Get the other business to endorse it. 7- Test and measure. Rating: 5/5 +++ Strategic Alliances This is where you join forces with other businesses and help each other. You could either market yourselves under the one name, making your joint business a one-stop shop, or just have a gentlemen's agreement to share customers, and refer them. These alliances really can pay off, especially if you find it difficult to get to your potential customers. Hints and Tips: 1. There must be great synergy, both on a professional and personal level. 2. It must be a win/win situation. 3- Don't be afraid to ask-your best ally could be a former competitor. 4. Test and measure. Rating: 5/5 82